Online Store's Strategy to Heat Up Air Conditioner Sales
Driving Sales and Reducing Costs with a Focused Digital Marketing Strategy, Leading to a 76% Revenue Growth and an Impressive 280% ROI
Client: Online store of Air Conditioner and Metal Entrance Doors, Ukraine.
Objectives: Increase the number of sales, Increase the average order amount, Reduce the cost of attracting customers online.
Done: Development of marketing strategy. Development, running and optimization of advertising campaigns Google Ads (Paid Search, Google Shopping), Facebook, Instagram.
SEO, Blogging and linkbuilding, , Tracking Google Analytics 4.
Result: Increased quality web traffic to the site up to 15K per month. Regular analytics And measuring the effectiveness of digital channels allowed to optimize and increase the effectiveness of marketing campaigns. Average CTR 12%, Convesrtion Rate 2.8%, CPC 0.06€. Monthly customer growth rate of 16%, Revenue growth rate of 76%, ROI 280%.