Maximizing Course Sales and Reducing Acquisition Costs Through Effective Digital Marketing, Resulting in a 56% Increase in Applications and €250K Additional Revenue

Client: Online Language Learning School, Ukraine.

Objectives: Increase in the number of course sales, Increase in the average order amount, Decrease in the cost of attracting customers online. 

Done: Development of Marketing Strategy, Building Sales Funnel. Development, management and optimization of advertising campaigns Google Ads, Facebook, Instagram. Influencer marketing, working with bloggers, maintaining social media profiles.

Result: Regular analytics and measuring the effectiveness of digital channels allowed to optimize and increase the effectiveness of marketing campaigns. Optimized advertising campaigns and quality content on social media generated quality web traffic of up to 8,000 visitors per month.Average CTR 12%, Conversion Rate 7%. Online training applications increased by 56%. Properly optimized sales funnel using free webinars and consultations allowed to generate additional revenue of € 250K and reduce the cost of customer acquisition by -36%.