Enhancing B2B Customer Acquisition and Order Value Through Optimized Online Presence, Resulting in a 36% Order Increase 

Client: Large trading and manufacturing company. Products: Metal structures for construction, Ukraine.

Objectives: Attracting new B2B customers, Increasing average order amount, Reducing the cost of attracting customers online. 

Done: Development of marketing strategy. Redesigned the website with the addition of a catalog, as well as customer-oriented marketing leadforms.  Development, management and optimization of advertising campaigns Google Ads, Linkedin. 

SEO, Company blogging and linkbuilding, Google Analytics 4 tracking.

Result: Google Ads SEO optimization of the site, allowed to get quality web traffic to the site up to 10.000 per month. Average CTR 12%, Convertion Rate 8.5%, CPA decrease of 40%.  

 Regular analytics and measuring the effectiveness of digital channels allowed to optimize and increase the effectiveness of marketing campaigns. Increase in orders amounted to 36%, and Marketing activities generated additional revenue from € 4.6M.