Digital Marketing for Real Estate and Сonstruction
Elevating Real Estate Sales and Rentals with Targeted Digital Campaigns, Achieving a Revenue Surge to 8M €
Client: Development and construction company, Ukraine.
Objectives: Increase sales of apartments and attract customers for commercial and office space for rent in Ukraine and other countries.
Done: Development of marketing strategy and customer persona. Made several Landing Pages for different target audiences. Developed creative video and graphic advertising materials for advertising on Facebook, Instagram, YouTube, Google Display Network.
Result: Targeted advertising resulted in an average CTR of 8%, Conversion Rate 9%. Created high-conversion LandingPages and conducted A/B tests that increased performance by an average of 34%.
Online orders for consultation and purchase/rental of Real Estate properties increased by 340% year over year. Due to effective marketing activities, the Company generated revenue of more than 8M €.