+42% more qualified leads in the first month while reducing cost per lead through intent-driven Google Ads and a conversion-focused website.

Challenge
A local home repair & maintenance company relied on a basic website and generic contact forms, resulting in inconsistent leads and many low-quality inquiries.

What We Did

• Built a clean, conversion-focused website with clear service categories

• Created a high-intent landing page for Google Search traffic

• Launched Google Ads (Search + Performance Max)

• Connected a chatbot to instantly qualify visitors

• Implemented GA4 + GTM conversion tracking

Results

• Lead quality improved almost immediately

• Chatbot filtered out low-intent requests

• Ads focused only on high-intent keywords

Key Results (90 days)

• CTR: +38%

• Cost per lead: −31%

• Lead-to-contact rate: +45%